Marshall Rogan Inu is a meme coin at the intersection of UFC and dog-themed coins. MRI promises to be the first token offering direct sponsorship to UFC fighters in the form of Ether and the native MRI token. Fighters could use the donations to cover their expenses and incentivize the project’s success by engaging in the community.

For promotional purposes, MRI matches the performance bonus issued by the UFC for the “Fight of the Night,” thus paying out a $50,000 bonus in MRI to Bobby Green and Nasrat Haqparast at UFC 271. It will also sponsor events and training camps for fighters, as well as donate to medical treatment and facilities for fighters to increase their earning potential and support their health.

Marshall Rogan Inu sponsors more than 40 athletes, including Chael Sonnen, Korean Zombie, Brandon Moreno, Bobby Gree, Derek Brunson, and many others. After the project was initially called Marshall Rogan Inu, it underwent a rebrand for copyright reasons. Marshall Rogan is the dog of Joe Rogan, a highly popular podcaster and UFC commentator.